The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Squarespace Collection: Jeff Koons
Agency: Squarespace + Jeff Koons Studio + ManvsMachine / London + Rare Medium
Client: Squarespace Category: Integrated / Omnichannel Campaign
Winning Isn't Comfortable
Agency: Wieden+Kennedy / Portland + Nike / Beaverton + Primo
Client: Nike Running Category: Integrated / Omnichannel Campaign
Returning Creativity
Agency: Dentsu Creative / New York
Client: Crayola Category: Integrated / Omnichannel Campaign
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Integrated / Omnichannel Campaign
Coors Light Coors Light
Agency: Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client: Molson Coors Beverage Company Category: Integrated / Omnichannel Campaign
European Election Campaign
Agency: HeimatTBWA\ Germany + Freie Demokraten (FDP) / Berlin
Client: Free Democrats (FDP) Category: Integrated / Omnichannel Campaign
The Comments Section
Agency: Droga5 ANZ, part of Accenture Song / Sydney + The Sweetshop + ALT VFX
Client: Meat & Livestock Australia Category: Integrated / Omnichannel Campaign
The Merger
Agency: BBH USA / New York + J.M. Smucker Co. + Hungry Man / New York
Client: J.M. Smucker Category: Integrated / Omnichannel Campaign
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Squarespace + Jeff Koons Studio + ManvsMachine / London + Rare Medium
Client:
Squarespace
Title:
Squarespace Collection: Jeff Koons
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_BS040M
Award:
2025 Direct Marketing Merit Award
Agency:
Wieden+Kennedy / Portland + Nike / Beaverton + Primo
Client:
Nike Running
Title:
Winning Isn't Comfortable
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_DM078M
Award:
2025 Direct Marketing Merit Award
Agency:
Dentsu Creative / New York
Client:
Crayola
Title:
Returning Creativity
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_DM079M
Award:
2025 Direct Marketing Merit Award
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_DM080M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Rethink / Toronto + Molson Coors Beverage Company + Droga5 New York, part of Accenture Song / New York
Client:
Molson Coors Beverage Company
Title:
Coors Light Coors Light
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_IG025M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
HeimatTBWA\ Germany + Freie Demokraten (FDP) / Berlin
Client:
Free Democrats (FDP)
Title:
European Election Campaign
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_IG026M
Award:
2025 Integrated / Omnichannel Merit Award
Agency:
Droga5 ANZ, part of Accenture Song / Sydney + The Sweetshop + ALT VFX
Client:
Meat & Livestock Australia
Title:
The Comments Section
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_IG027M